5 Awesome Business Lessons from Purple Cow by Seth Godin

Last Updated on October 15, 2024 by The Unbounded Thinker

If you want your product or idea to reach many people, you must read Seth Godin’s book, Purple Cow. In the book, Seth Godin discusses why it is difficult for entrepreneurs to promote their products today. He identifies the marketing strategies that don’t work, and argues that the best way to attract people’s attention is to create a remarkable product. Seth Godin shares real-life examples to support his argument. The book is interesting: it will encourage you to change your marketing strategy and focus on creating an amazing product or service.

Here are 5 major lessons I learned from the book.

Lesson 1. It’s Difficult to Gain Market Share for Your Product Today.

Today, it’s difficult for people to like your product or service because there are too many businesses. Besides, people seldom share information about a new product with friends unless they believe their friends will like the information. It is also difficult to gain market share for your product or service since many people ignore marketing messages.

Lesson 2. A Product for Everybody is a Product for Nobody.

Never design a product that attempts to fulfill the expectations of the entire market. Instead, make a product for a specific niche. It’s easier to generate strong interest among a smaller group of people.

Lesson 3. Never Avoid Creating a Product Just Because it Might Attract Criticism.

Products or services that stand out usually face criticism. Those that never face criticism are boring, and for this reason, they never attract customers. Therefore, we should go ahead and expose our products or services even if we know that they will be criticized.

Lesson 4. Most Successful Entrepreneurs Care About their Products.

It is easier for your business to be successful if you sell products you really love. Loving a product enables you to know how to make it extremely remarkable. For instance, Starbucks has amazing coffee because Howard Schultz’ love for coffee enabled him to create the best type of coffee.

Lesson 5. Focus on Your Most Loyal Customers

While marketing, always ignore the masses and focus your marketing effort on your most loyal customers who care about your product. These people will always talk about your product, ensuring that many others know about it.